Publicity Tips for Pet Businesses
Author Rachel Spencer
Do you have a pawsome pet business and want to tell the world about what you do? Whether you’re making biscuits and bandanas at your kitchen table, primping pampered pups, relaxing animals with Reiki or rehabilitating them at a boot camp, getting your story out there is vital. As a journalist of 20 years, Rachel Spencer has written hundreds of stories about the pet industry for newspapers, magazines and websites and shares her advice on how to tell yours.
Learn everything you need to know about pitching successfully, writing press releases, building lasting relationships with journalists, and realising when it’s the right time to really scale your pet business by bringing in a professional PR consultant or agency. This straight talking guide is packed with expert advice and real life experiences from successful pet entrepreneurs and gives you all the tools to deal confidently with the media and make your pet brand visible.